4 Ways Illustrations Can Help You Set The Tone For Your Presentation
Setting the right tone in a presentation is crucial for engaging and connecting with your client. It can help to establish credibility, build trust, and effectively communicate your message. But how do you know if you're setting the right tone?
Everyone knows the Nike “Just do it” campaign. The slogan and accompanying visuals conveyed a sense of determination and empowerment, perfectly aligning with the brand's message of inspiring athletes to push themselves to their full potential. The campaign's tone was a key factor in its success, effectively resonating with Nike's target audience. Consider tone early on in your pitch so that you can get everyone on board with your idea.
Now, ask yourself: are you setting the right tone in your client presentations? Do your visuals and language align with your message and resonate with your audience? Or are you coming across as too formal, too casual, or too disconnected?
There are several ways you can use illustrations to deliver tone in a client presentation:
Use illustrations that match the tone of your presentation. If you're giving a serious presentation, use illustrations that are more somber or formal. If you're giving a light-hearted or humorous presentation, use illustrations that are more fun or playful.
Use color to convey tone. Different colors can evoke different emotions and convey different tones. For example, warm colors like red and orange can convey passion or excitement, while cool colors like blue and green can convey calmness or serenity.
Use the style of your illustrations to convey tone. Different illustration styles can also convey different tones. For example, a more realistic illustration style might convey a sense of authority or credibility, while a more whimsical or cartoonish style might convey a sense of fun or playfulness.
Use the placement of your illustrations to convey tone. The placement of your illustrations can also help to convey tone. For example, using illustrations as background graphics can create a more subtle and understated tone, while using illustrations as the main focus of a slide can create a more bold and attention-grabbing tone.
Overall, the key is to think about how your illustrations can support the overall tone and message of your presentation. Include tone in your brief and use examples to help achieve your vision.
